New mens magazine showcases design not bikinis

by Anonymous

FOR IMMEDIATE RELEASE – September 10, 2003.

Highrise Magazine, the only publication for the modern day ‘Renaissance Man’ will launch its premiere issue across Canada February 9, 2004.

Highrise Magazine promotes modern living and the current trends in today’s design culture. By combining the latest in furniture, fashion, architecture, lifestyle and travel with edgy hard hitting photography and layout, Highrise provides contemporary men with a magazine that they are proud to leave on their coffee table or read on the airplane.

Established in Vancouver in early 2003 by Dylan Crawshaw and Kyle Maling, Highrise Magazine is a welcome entrant into the world of publishing. Going against the present trend of covering male issues and featuring bikini-clad women, Highrise Magazine is for men interested in quality design and stylish living. “Currently men interested in design have nowhere to turn. Magazines that feature furniture, architecture and interior design are heavily geared towards either female readers or the trade. Men’s fashion magazines have become less about fashion and design and more about celebrity profiles, bikini’s and shock value.” says Highrise Co-Founder and Editorial Director Dylan Crawshaw. “Our goal with Highrise is to provide insight to help the modern man achieve the lifestyle he not only desires but deserves.”

Men’s attitudes have shifted. They are taking better care of themselves and have become increasingly interested in their personal and lifestyle appearance. “This is a huge shift from what was previously considered the norm. Just take a look at the sheer number of brand names that have launched male specific skin care products and the growth in the male fragrance industry, the numbers are staggering.” states Kyle Maling Co-Founder and Director of Sales. “Until now these companies have had to advertise in sports magazines, 'lad mags' or newspapers, none of which directly target the more refined and stylish reader. Highrise Magazine provides advertisers with a direct avenue to this market."

The premiere issue of Highrise Magazine will be 124 pages, full colour throughout and perfect bound. Over 30,000 copies will be distributed throughout Toronto, Montreal and Vancouver. Highrise Magazine can be found on newsstands, in select lounges, spas and retail locations. One and two year subscriptions can be purchased through the Highrise Magazine website (www.highrisemag.com). Each issue Highrise Magazine will feature entertaining and thought provoking articles focusing on a wide range of design genres including furniture, fashion, interior, graphic and industrial.

For more information contact
Dylan Crawshaw
p.604.682.4884 f.604.682.4889
dcrawshaw@highrisemag.com

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